What is a CRM precisely?
Microsoft Dynamics CRM is an affordable application that helps automate and streamline your organization's CRM strategy. It provides members across your organization with access to up-to-date information and new ways to respond quickly. Microsoft Dynamics CRM helps you drive consistent and measurable improvement in everyday business processes. Segment customer lists into distinct benefit groups and then market to one or more of the identified segments using a workflow-driven model. With Microsoft Dynamics CRM, your marketing professionals can leverage tools for: customer segmentation, campaign planning and execution, data extraction and cleansing, analytics and reporting, marketing/sales collaboration tools and information sharing portals. It is capable of maximizing your marketing efforts, empowering your sales cycle, and delivering high customer care.
Why exactly Microsoft CRM?
Microsoft Dynamics CRM 4.0 is a fully integrated customer relationship management (CRM) system. Microsoft Dynamics CRM gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post-sales. With tools to enhance your company's sales, marketing, and customer service processes—along with native Microsoft Office Outlook integration—Microsoft Dynamics CRM delivers a fast, flexible, and affordable solution.
Microsoft Dynamics CRM turns Microsoft Office Outlook into the one place where you can manage both customer data and communications. Microsoft Outlook messaging and collaboration client is already the world's leading tool for customer communications. Microsoft Dynamics CRM extends the reach of Microsoft Outlook by turning it into a tool to manage customer information. It puts lead information, marketing pitches, and sales call information into one central location for your sales and marketing staff.
For more information, please have a look at this info sheet: CRM PDF
We are the first certified business partner of the German CAS Co. (http://www.cas.de) in the USA, as international reseller of the German market leading Customer Relationship Management software. CAS GenesisWord and its many industry-specific versions are a cost-effective, flexible and user friendly CRM solution for small and medium-sized business.
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